Selling luxurious cars might need more than a pretty model and TV commercial. It's more about targeting! Talking to the right people will make it easier for sale persons to focus their energy and effort.
Not all of online car lovers could effort a 9M car. The target is quite niche and must be able to afford it.
To drive promotion campaign of All-new range rover sport during Motor Show 2013.
Promote opening Promotional YouTube VDO to high income online audience who show interested in luxury car. With Advance Campaign targeting, it generated total 3 cars sold during Motor Show period.
20,000 Views within 2 week. Total 3 Range Rover Sports, costing 8 million bath each were all sold.